{"id":3788,"date":"2026-08-05T11:37:11","date_gmt":"2026-08-05T08:37:11","guid":{"rendered":"https:\/\/puskonaladka.ru\/?p=3788"},"modified":"2026-08-05T11:54:55","modified_gmt":"2026-08-05T08:54:55","slug":"muzyka-v-kafe-i-magazine-kak-vklyuchat-eyo-legalno-i-ne-popast-na-shtraf","status":"publish","type":"post","link":"https:\/\/puskonaladka.ru\/en\/blog\/muzyka-v-kafe-i-magazine-kak-vklyuchat-eyo-legalno-i-ne-popast-na-shtraf\/","title":{"rendered":"Music in cafes and stores: how to play it legally and avoid a fine"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A scenario repeated in thousands of establishments: a playlist from a personal streaming service account, connected to a speaker via Bluetooth, plays in the dining room. The music plays, the guests are happy, everything works\u2014until a visit from a representative of the Russian Authors&#039; Society (RAO) or a letter with a pre-trial claim. Then comes court, and the costs are unpleasant: according to the Civil Code, compensation for copyright infringement starts at 10,000 rubles per piece. The claim typically lists several tracks from a single visit\u2014the bill quickly runs into the hundreds of thousands. We&#039;ll explore how the system works and how to play music in a venue without any problems.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"why-not\" class=\"wp-block-heading\">Why can&#039;t I just turn on my playlist?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Music played in a cafe, store, or salon is legally considered a &quot;public performance,&quot; requiring payments to copyright holders. Your personal subscription to a streaming service doesn&#039;t help here twice. First, any streaming service&#039;s user agreement only permits personal listening\u2014business use is expressly prohibited, meaning you&#039;re violating the service&#039;s contract. Second, a subscription doesn&#039;t relieve you of the obligation to pay for public performance: these fees are administered by two organizations.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>RAO<\/strong> collects remuneration for authors - composers and poets.<\/li>\r\n\r\n\r\n\r\n<li><strong>WIPO<\/strong> collects for performers and phonogram producers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">These are two different payments for the same music, and inspectors come from both organizations. The process is simple: a representative records several tracks playing on video, identifies the copyright holders, and the establishment receives a complaint. The excuse &quot;it was the radio playing&quot; also doesn&#039;t work: rebroadcasting a song in a commercial space is the same as public performance.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"legal-ways\" class=\"wp-block-heading\">Three legal ways to play music in a venue<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Agreements with RAO and VOIS<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The classic route: you sign contracts with both organizations and pay a fee based on the type of venue, its size, or the number of seats. In exchange, you play virtually any popular music. Cons: two contracts, two payments, reporting, and significant costs for a small venue. Pros: complete freedom in choosing your repertoire, including international hits.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Background music services for business<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are specialized services that license music for commercial use directly from copyright holders. Their catalogs are already &quot;cleaned,&quot; and there&#039;s no need to pay RAO and VOIS: a single subscription fee covers the entire issue. These services typically include pre-made playlists tailored to the venue&#039;s format, a schedule (quieter in the morning, more dynamic in the evening), and centralized management for networks. A downside: their catalogs typically lack the latest radio hits\u2014but for background music, this is often a plus rather than a minus: the purpose of background music is to create an atmosphere, not a concert.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Music under free licenses<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tracks distributed by the authors under open licenses permitting commercial use are free of charge. This method works, but it&#039;s labor-intensive: a high-quality selection must be compiled and updated manually, carefully reading the terms of each license, and the quality of the material is uneven. It&#039;s suitable as a temporary solution or supplement, but building a network&#039;s musical accompaniment on this approach is a questionable time-saving measure for the manager.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"equipment\" class=\"wp-block-heading\">The second half of the question: what does it play through?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A legal source is half the battle. The other half is the equipment, and here the &quot;phone plus Bluetooth speaker&quot; fails on all counts, not just legally. Bluetooth breaks when the phone is taken to the back room; the battery dies by Friday evening; one speaker blares at the nearby tables and is inaudible in the far corner; and when an employee turns on their playlist, the establishment&#039;s concept becomes a lottery.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A professional background voice system solves this once and for all:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Stationary source in the equipment rack:<\/strong> A music service player or playlist player operates on a schedule automatically\u2014without phones, batteries, or human intervention.<\/li>\r\n\r\n\r\n\r\n<li><strong>Uniform sound throughout the hall:<\/strong> Several ceiling or wall speakers instead of one loudspeaker - music can be heard everywhere and does not interfere with conversation.<\/li>\r\n\r\n\r\n\r\n<li><strong>Zoning:<\/strong> The hall has a playlist, the restrooms are quieter, and the summer veranda has its own volume control. Staff announcements can be heard over the music if needed.<\/li>\r\n\r\n\r\n\r\n<li><strong>Control without a specialist:<\/strong> Volume and scenarios - from the wall panel or the administrator&#039;s tablet, with one button.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"checklist\" class=\"wp-block-heading\">Checklist: Check your establishment<\/h2>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Is the music playing from a personal streaming account or &quot;from the radio&quot;? \u2014 There&#039;s a risk of a claim on any workday.<\/li>\r\n\r\n\r\n\r\n<li>Do you have contracts with RAO and VOIS, or a subscription to a business service with cleared rights? \u2014 If you don&#039;t have either, there&#039;s no legal basis for music in the hall.<\/li>\r\n\r\n\r\n\r\n<li>Is the sound source an employee&#039;s phone? \u2014 So, the repertoire and volume each evening depend on their taste and battery life.<\/li>\r\n\r\n\r\n\r\n<li>Guests at the back of the room are asking for &quot;louder sounds,&quot; while those at the bar are asking for &quot;quieter sounds&quot;? \u2014 The problem isn&#039;t the volume, but the speaker placement.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 id=\"solution\" class=\"wp-block-heading\">How to do it right the first time<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You decide the legal aspect\u2014choosing between contracts with RAO\/VOIS and business services\u2014based on your establishment&#039;s format and budget. We handle the technical aspects: designing and installing the systems. <a href=\"https:\/\/puskonaladka.ru\/en\/uslugi\/fonovoe-ozvuchivanie\/fonovoe-ozvuchivanie-restoranov\/\">background sound for restaurants and cafes<\/a>, <a href=\"https:\/\/puskonaladka.ru\/en\/uslugi\/fonovoe-ozvuchivanie\/fonovoe-ozvuchivanie-supermarketov\/\">shops and supermarkets<\/a> \u0438 <a href=\"https:\/\/puskonaladka.ru\/en\/uslugi\/fonovoe-ozvuchivanie\/fonovoe-ozvuchivanie-trc\/\">shopping centers<\/a> \u2014 with uniform sound, zoning, and a source that can be easily installed by any legal service. Installation is done overnight and before opening, so the establishment doesn&#039;t lose a day of work. An engineer&#039;s visit and site inspection are free.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0421\u0446\u0435\u043d\u0430\u0440\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0435\u0442\u0441\u044f \u0432 \u0442\u044b\u0441\u044f\u0447\u0430\u0445 \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0439: \u0432 \u0437\u0430\u043b\u0435 \u0438\u0433\u0440\u0430\u0435\u0442 \u043f\u043b\u0435\u0439\u043b\u0438\u0441\u0442 \u0441 \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"article.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3788","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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