LED screen for a store: why does a business need it?
A retail display is a working salesperson, not just a decoration. An LED display in a shop window stops passersby and draws traffic from the street, a display in a sales area highlights promotions and new items at the decision-making point, and a menu board in a café speeds up the queue and sells high-margin items. Unlike printed posters, the content changes in minutes and on a schedule: breakfast in the morning, dinner in the evening, and special offers on weekends.
Display screen: brightness is key
The most common mistake is installing a regular TV or indoor screen in a shop window: against daylight, they turn into a dark mirror. A shop window LED screen should have a brightness of at least 3000 cd/m²—then the image is legible from the street even on a sunny day. We strike a balance: the screen operates at full brightness during the day, and automatically reduces brightness in the evening to avoid dazzling passersby and comply with lighting regulations for residential streets.
Screens for restaurants, bars and food courts
In a restaurant, a screen serves three purposes: menu boards above the cash register replace printed menus and change their positions according to the time of day, a screen in the bar attracts guests to match broadcasts, and a video screen in the dining room creates a welcoming atmosphere. A restaurant's LED screen is selected to match the dining room's lighting—with comfortable brightness and a pixel pitch tailored to the viewing distance. The screen is integrated with the rest of the establishment's systems: we design it together with sound, light и background voiceover — one contractor for the entire multimedia circuit.
Content management without an IT specialist
The digital signage system is set up once: videos and prices are uploaded to the scheduler and updated on schedule at a single location or across the entire chain of stores. Staff only need to update the file—we train administrators on this in a single session. For chains, we set up centralized management: a marketer from the office updates content at all locations simultaneously.